Bucherer Names New Ceo And Executive Vice President Of Sales

The Bucherer Group has identified Sascha Moeri as its new CEO, responsible for Carl F. Bucherer’s high-end products in the watch brand brand. He will be on November 22, 2010
   Since September 2002, Sascha Moeri has held the position of Vice President at Milus International in Biel. In this role, he participated in the company’s new journey and defined marketing strategies and product ranges. On the other hand, he was also responsible for the brand’s distribution development in more than thirty markets.

   After more than two years as managing director of the Asia Pacific region, David Vallata will be appointed Carl F. Bucherer executive vice president of sales on November 1, 2010
   Since 2009, David Vallata, managing director of the Asia Pacific region, is based in Hong Kong and is mainly responsible for the development of the brand in Asia. Its subsidiaries are located in Hong Kong, Taiwan and Japan. When he is named executive vice president of sales, he will continue to be responsible for this important area. He is also responsible for Carl F. Bucherer’s global sales role. He will therefore be a member of Carl F. Bucherer’s Board of Directors.

   Until mid-2011, David Vallata will be responsible for his duties in Lucerne half the time in Hong Kong, and he will be called back to Switzerland in the second half of 2011 because he will be the representative of the Asia-Pacific region at the brand headquarters in Lucerne.