Rolex has always liked to have activities that challenge human limits and the pursuit of excellence. It seems that Rolex can be seen in various adventures and extreme sports. Naturally, Rolex came together to facilitate the pursuit of speed and passion for motorsport. As early as the late 1950s, it formed an alliance with the sport by becoming a partner of the Daytona International Speedway.
Passion based on good history
This collaboration dates back to the early 20th century, when Hans Wellsdorf, the dream entrepreneur with extraordinary entrepreneurship, founded Rolex. In that era of popular pocket watches, Wellsdorf foresaw the importance of providing accurate timepieces to the increasingly frequent public and set out to pursue this challenging business.
In 1910, Rolex watches were certified for the first time by the official watch rating center in Biel, Switzerland. This is the first certification issued by the center to watches. In 1926, Rolex invented the Rolex Oyster World’s first waterproof watch. This watch benefits from a case equipped with an independently patented structure, which consists of a screwed bezel, the back of the case and the crown of the mainspring. A year later, to prove his invention, Hans-Wellsdorf had Mercedes-Gilis swim across the English Channel wearing a Rolex Oyster. This Rolex watch was soaked in sea water for more than 10 hours, but it still kept perfect timing when it was ashore. And this young British woman has also become Rolex’s first brand spokesperson because she has witnessed the outstanding quality of Rolex watches.
In 1931, Rolex improved the Oyster, adding the world’s first automatic winding device, a permanent tourbillon, a pioneer of contemporary automatic winding structures. Under the leadership of Wellsdorf, Rolex has organized events around the world to demonstrate Rolex consumption, and has continuously proven its reliability under extreme conditions, whether on land, at high altitude, in the deep sea or on the top of Mount Everest. In connection with so many achievements, Rolex has become a trusted benchmark for precision, stability and reliability of precision timepieces worldwide.
At the same time, Rolex and its products have been evolving, constantly pursuing perfection. As part of this evolution, Rolex watches made with only the finest materials and the best designs in the industry have become synonymous with elegance and honor.
To pay tribute to the great 24-hour endurance race held at the Daytona International Circuit, Rolex carved Daytona on the dial of its famous cosmograph Daytona watch. Since then, the Rolex brand has appeared in more and more car races.
At the forefront of Hyundai Motorsport
Since 1992, Rolex has been the title sponsor of the Rolex Daytona 24 Hours in California, the United States; since 2001, it has become the world’s oldest sports car endurance Le Mans 24 Hours. Device. Through its strong alliance with the Le Mans 24 Hours, it is also proud to be a sponsor of the FIA World Endurance Championship.
Rolex is proud to sponsor the Goodwood Vintage Racing Club (UK), which showcases cars produced before 1966, and the Rolex Monterey Classic Car Race (USA), which has attracted more than 500 vintage cars to Monterey, California Participate in the Mazda Laguna Seca circuit.
Rolex also sponsored events that showcased the charm of classic cars instead of their racing performance, including the Pebble Bay Classic Car Race (USA), which began in 1950, which showcased the most avant-garde models of the time. Today, this prestigious race is held every year in Pebble Bay, California, bringing together the most eye-catching vintage cars. After 1997, Rolex became its official chronograph.
Other events include the Pebble Bay Classic Car Parade (USA) sponsored by Rolex, which was established in 1997 to showcase the elegance of cars in motion. In 2007, Rolex became a sponsor of the event.
The good relationship between Rolex and motorsport extends to two important people in this field. They are witnesses of the quality of Rolex products and the spokesperson of Rolex brand: Sir Jackie Stewart from Scotland, one of the greatest drivers of his era; And Danish driver Tom Christensen, who won a record eight championships at the Le Mans 24 Hours.
Driven by a passion for excellence and a deep understanding of motorsport, Rolex, the world’s top Swiss watchmaking brand, is committed to nurturing the bond that connects these two prestigious fields, as they tirelessly strive for perfection.
In addition to motorsport, Rolex also sponsors golf, tennis, sailing, equestrian, skiing, adventure sports and artistic activities.
Legends of motorsport
Rolex’s spokespersons are legends who have left an indelible mark on their sport. These include racing driver Jackie Stewart and Tom Christensen. Sir Jackie Stewart is undoubtedly a legend in the racing world. The achievement of the Scot born in 1939 made himself one of the greatest Formula One drivers of all time. His unwavering commitment to driver safety has dramatically changed the face of motorsport and made him a true gentleman. He participated in 99 Formula One Green Prix races, winning 27 races and 3 world championships (1969, 1971 and 1978), and 43 times on the podium. After 1969, he became a spokesperson for Rolex.
Danish driver Tom Christensen won eight championships at the Le Mans 24 Hours from 1997 to 2008, including six consecutive championships from 2000 to 2005. In this world’s oldest and most prestigious car endurance race, he set the record for the most wins. As an iconic figure in the sport, he also won six times in the Sebring 12-hour endurance race, becoming the holder of the championship record for the event held in Florida, USA every year. In 2010, he became a spokesperson for Rolex.
Precision vs. Speed Rolex vs. Motorsport
On June 16, 2012, 56 cars will kick off the 2012 Le Mans 24 Hours. As the main promoter of top motorsport events, drivers and institutions, Rolex is proud of it. By supporting the tradition of extreme challenges such as the highly competitive Le Mans 24 Hours and protecting the historic Pebble Bay car cruise, Rolex has formed a special relationship with this speed-seeking sport.
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