Bucherer Names New Ceo And Executive Vice President Of Sales

The Bucherer Group has identified Sascha Moeri as its new CEO, responsible for Carl F. Bucherer’s high-end products in the watch brand brand. He will be on November 22, 2010
   Since September 2002, Sascha Moeri has held the position of Vice President at Milus International in Biel. In this role, he participated in the company’s new journey and defined marketing strategies and product ranges. On the other hand, he was also responsible for the brand’s distribution development in more than thirty markets.

   After more than two years as managing director of the Asia Pacific region, David Vallata will be appointed Carl F. Bucherer executive vice president of sales on November 1, 2010
   Since 2009, David Vallata, managing director of the Asia Pacific region, is based in Hong Kong and is mainly responsible for the development of the brand in Asia. Its subsidiaries are located in Hong Kong, Taiwan and Japan. When he is named executive vice president of sales, he will continue to be responsible for this important area. He is also responsible for Carl F. Bucherer’s global sales role. He will therefore be a member of Carl F. Bucherer’s Board of Directors.

   Until mid-2011, David Vallata will be responsible for his duties in Lucerne half the time in Hong Kong, and he will be called back to Switzerland in the second half of 2011 because he will be the representative of the Asia-Pacific region at the brand headquarters in Lucerne.

Tissot Preferred 100 Series Watch

The new Tissot Junchi 100 series chronograph is equipped with a high-performance ETA7750-watt storage movement, which combines classic and stylish design and dynamic small seconds function. The perfect combination makes it suitable for various occasions Watch. The generous watch design highlights the extraordinary tolerance and adaptation to today’s society, and the precise technology of the watch movement ensures that time is always controlled. The Jun Chi 100 chronograph contains the essence of Eastern philosophy: outside, it is firm and flexible; inside, it is unique. Tissot Junchi 100 Watt Automatic Mechanical Chronograph Series Reference Price: RMB 10,250 –10,650
Perfect pedigree inheritance
The Tissot Junchi 100-watt storage movement automatic mechanical chronograph inherits the basic characteristics of the series-the most classic sports watch, as can be seen from its name. P stands for Precise; R stands for Robust; C stands for Classic; 100 stands for a depth of 100 meters. These elements reflect the essence of the watch’s design: it is both dynamic and classic, suitable for sports and more suitable for formal wear.
The unique round case of the Junjun 100 series ‘turns the circle into a square’ is rigid and flexible, forming a unique dodecagon, which resembles a bolt and has a sense of strength. There are protruding protection devices on both sides of the crown, which functionally protect the crown and the timing button at the same time to prevent damage to the button due to collision. The appearance of the line is smooth, and the three buttons are cleverly integrated into one. . These heritages of toughness and fashion make Junchi 100 series tile storage automatic chronographs more attractive.
High-performance mechanical movement for victory
After the success of all the appearance parts of the Junjun 100 watt storage mechanical automatic chronograph, the design master implanted a strong and powerful heart for its handsome appearance and high-performance ETA7750 watt storage movement. With a vibration frequency of 28,800 beats / hour, 25 gems, a power reserve of 46 hours, and precision made with details. Three asymmetrical chronograph dials on the dial balance the dual calendar window at 3 o’clock. Through the transparent case back, you can enjoy the rhythmic beauty of the movement.
It can be said that Junchi’s 100-watt storage chronograph is perfect. Whether it is a black leather strap or a 316L stainless steel strap, it offers a choice of black or white dials, corresponding white or black hands and scales, and a combination of black and white to become a classic forever fashionable. This watch complements each other for formal occasions and leisure sports, so it is suitable for all types of men.
详情 Watch details:
-ETA 7750 mechanical movement, 25 gems, 46 hours power reserve
-Scratch-resistant sapphire crystal
-Water resistant to 100 meters / 10 atmospheres
-316L stainless steel case, transparent case back with screw-in crown
-316L stainless steel / leather strap with folding clasp

2014 Basel Radar Hao Xing Series New Watches Available

Baselworld 2014 is in full swing, major brands are scrambling to release new models this year. Radar watches from Switzerland are known for high-tech ceramics, and this year’s Hao Xing series also brought us new single-piece watches.

 The integrated (single-structure) high-tech ceramic case, a new member of the Rado Swiss radar family, not only achieved a new breakthrough in technology, but also took a new step in design. Lightweight, comfortable and eye-catching, the Rado Swiss Hautestar series is suitable for any occasion and is the ultimate choice for your daily life.

   The above is the cutting-edge information of the TAG Heuer Pavilion at the 2014 Basel Watch Fair prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports for everyone, so stay tuned.

2014 Basel Watch Show Special Website:

Winter Day Warmth 3 Belt Watches Recommended

The footsteps of winter are getting closer and closer to us, and the indoor and outdoor temperatures are getting lower and lower. Do you feel when you wear your steel band watch when you wake up in the morning and finish washing? The coolness of the steel belt, as a player who really loves the watch may consider updating the strap in the winter, but as a player who is just getting started or a player who is about to get started, buy a favorite belt wrist in the winter Tables should also be regarded as a shortcut.

Panerai 111-Panerai Classic Belt Watch
 The Panerai brand was founded in Florence, Italy in 1860. It began to manufacture precision instruments and watches mainly for the Italian Royal Navy. After a few twists and turns, it finally established a watch factory in Switzerland in 2002 and has now become a world-renowned high-end sports watch. And diving watch brands. The Panerai 111 watch with a large dial design is more suitable for tall men to wear, and also has a transparent and stunning luminous display effect, using brown belt, plus the Panerai belt changing characteristics will definitely be suitable Love tossing players.

Longines caliber L688.2
 Longines caliber L688.2 uses automatic machinery and has a 54-hour power reserve function. The hour hand is equipped with a vernier to allow the time to be accurate to 1/8 of a second. A 41 mm diameter stainless steel case, a sapphire crystal, and a water-resistant 30-meter white. The dial with a brown pattern leather strap makes you feel like it at first glance.

IWC Automatic Portofino Automatic IW356501
 When it comes to belt watches, I have to say that the brand is IWC. IWC has always been based on elegant watch design styles. The new Portofino series continues the simple and elegant style of IWC. It uses a 40mm dial and is fully automatic. After careful design, the mechanical movement is even slimmer, with a black alligator leather strap exuding an understated luxury.
Reference price: 35,000 yuan

Girard Perregaux New Movement Girard Perregaux 1966 Column Wheel Chronograph Real Shot

GP Girard Perregaux proudly introduces a new member of the 3000 family: 3800-001 manual winding column wheel chronograph movement. This new design debuts in the elegant case of the Girard-Perregaux 1966 collection. Superb technology, classic style, will surely make the fans of high-end watches.

The history of GP Girard Perregaux and chronographs
 The modern chronograph with seconds hand and start / stop / reset function was first introduced in 1862 by Swiss watchmaker Adolphe Nicole, who lives in London. Constant Girard-Perregaux quickly became interested in these watches and improved or added complications, such as the chronograph with retrograde seconds and jump seconds introduced in 1880 and the retrospective chronographs introduced 9 years later. Chronograph with seconds hand, minute repeater and perpetual calendar function. In the history of GP Girard-Perregaux watches, there are various ‘doctor’s watches’ equipped with pulse meters, including pocket watches and watches. In addition to the medical profession, scientists and industrialists are also keen to use GP chronographs. For example, Count Zeppelin used these chronographs for time measurement in aviation flight tests in the early twentieth century. The brand and the chronograph have a long history: the latest masterpiece of this great tradition is here.

GP 03800 movement
 After five years of scientific and technological research and development, the 3,000-calibre family launched in 1994 added another new feature-the GP 03800 movement, which also follows the classic construction model of the traditional column wheel chronograph movement on the side of the bridge. It contains 312 parts, a diameter of 25.60 millimeters (or 11 ½ centimeters), an amazing thickness of 5.40 millimeters, and is equipped with 31 rubies. Its Microvar variable inertia balance vibrates at 28,800 times per hour. The date window can be set at 1:30, 3 or 6 o’clock. The small second hand is set at 9 o’clock. It is worth mentioning that this movement is an adaptable movement: in fact, it has the potential to load all types of complex functions on one side of the dial.

 The chronograph function display includes a central second hand and a minute instantaneous abacus. The hands of the abacus can jump instantaneously when the second hand has made a full circle, which is more convenient than reading the slow jump mechanism. The core soul of this integrated chronograph movement is the column wheel equipped with a steering clutch. In addition, it is equipped with a hammer pressure spring, which can tighten the hammer arm by means of an eccentric wheel, so that the hammer tip can be accurately positioned in the center of the minute hand wheel.

 The details are also refined: the bridge is chamfered and decorated with côtes de Genève; the steel parts are also chamfered and modified by ‘stretching lines’; the gears are rounded. Only the eccentric wheel is blued out, this is intentional, designed to avoid excessive design of the movement, and to allow watchmakers to position the adjustment.

New 1966 chronograph
 The 1966 series inherits the elegant and simple style of Girard-Perregaux watches, becoming the ideal carrier of GP 03800. The Girard-Perregaux 1966 chronograph combines superb technology and subtle elegance to strive for perfection, fully displaying the outstanding craftsmanship of the watch factory. This watch has a diameter of 40 mm and a thickness of 11.25 mm. It is made of rose gold and is finished with a polished finish. The watch is equipped with a double-sided anti-glare sapphire crystal and a curved dial with a flat case back. Water-resistant to 30 meters. Two dial styles are available: silver-tone milky or dark gray. Both are equipped with a three-dimensional time scale that matches the color of the case and a ‘railway’ minute scale. The speedometer is embedded in a contrasting area of ​​the color layer. Like the small second hand and minute chronograph, it strengthens the personality of the watch. The hands are set with diamonds. The date is displayed in a three-dimensional window at 6 o’clock.

Girard-Perregaux 1966 column wheel chronograph
Technical specifications
Rose gold case
Diameter: 40.00 mm
Table mirror: anti-glare sapphire crystal (curved)
Case back: anti-glare sapphire crystal
Water resistance: 30 meters
Girard Perregaux GP03800-0001 movement
Manual winding column wheel movement
Movement: 11 ½ ‘French points
Frequency: 28800 times / hour-(4 Hz)
Gems: 31 rubies
Power reserve: minimum 58 hours
Number of parts: 312
Balance: Microvar variable inertia balance
Functions: hours and minutes display, date, column wheel chronograph, chronograph hands, 30-minute instantaneous abacus and small seconds
Hand-stitched brown alligator strap
Pin buckle
Model: 49529-52-131-BABA (silver dial)
Girard-Perregaux 1966 column wheel chronograph
Technical specifications
Rose gold case
Diameter: 40.00 mm
Table mirror: anti-glare sapphire crystal (curved)
Case back: anti-glare sapphire crystal
Water resistance: 30 meters
Girard Perregaux GP03800-0001 movement
Manual winding column wheel movement
Movement: 11 ½ ‘French points
Frequency: 28800 times / hour-(4 Hz)
Gems: 31 rubies
Power reserve: minimum 58 hours
Number of parts: 312
Balance: Microvar variable inertia balance
Functions: hours and minutes display, date, column wheel chronograph, chronograph hands, 30-minute instantaneous abacus and small seconds
Hand-stitched black alligator strap
Pin buckle
Model: 49529-52-231-BA6A (dark gray dial)

Breitling Releases Zero Gravity Flight Official Watch

In 2015, S3 (Swiss Space Systems) will host a zero gravity flight experience event for the first time to the public. As the main partner of the project, Breitling will equip each passenger with a specially designed chronograph watch. Registration is now open!

 In 1962, the Navitimer Cosmonaute watch was worn on the astronaut Scott Carpenter’s wrist, and experienced the first non-gravity flight, becoming the first cruise in the world. Chronograph in space. Today, the Breitling brand with its wingspan B is the main sponsor of the Swiss Space System S3 program, which aims to ‘space for all’ and has set up a zero gravity flight experience program . The ZeroG (ZeroG) project will be fully launched in 2015 at more than 15 locations worldwide, including Asia, the Middle East, and Central America. At that time, passengers will board an Airbus aircraft to experience about 2 hours of gravity-free flight, including 15 ‘parabolic’ actions or free floating for 20 to 25 seconds, thus providing passengers with an opportunity to experience total weightlessness, as if Just like in space. Each passenger’s flight equipment will include a Breitling chronograph watch specially made for this gravity-free flight.
 This S3 ZeroG chronograph uses a light and sturdy black titanium case with a Breitling SuperQuartzTM movement that is more than ten times more accurate than an ordinary quartz movement. The dial and rubber strap are marked with S3 logo, the bottom of the table is engraved with a gravity-free parabolic flight trajectory map. This chronograph will serve as a unique ‘boarding pass’ for each passenger and will not be made publicly available outside of the flight program. After the experience, in addition to the flight suit, passengers can also retain this “professional wrist instrument” with outstanding performance, powerful function and excellent water resistance (up to 100 meters), commemorating this unique and unique order accompanied by Breitling watches. An unforgettable time.

【Technical Parameters】
Movement: Breitling 73 type movement, Swiss official observatory certification (COSC), SuperQuartzTM temperature compensated super quartz movement, fast time zone adjustment; timing accuracy of 1/10 seconds, equipped with 60 minutes and 12 hours cumulative timer, fly back Hand-held timekeeping; calendar display.
Case: black titanium; waterproof to 100 meters (330 feet); unidirectional ratchet-shaped rotating bezel; curved sapphire crystal, anti-glare treatment on both sides; diameter: 43 mm.
Dial: Volcanic black.
Strap / Bracelet: S3 rubber strap.

Blancpain: Not Fifty Cents Of Fifty Cents

When it comes to diving watches, watch friends are more likely to think of Rolex’s Submariner or Omega’s Seamaster, but the ancestor of this type of watch is not the more well-known of them, but Blancpain Fifty Fathoms. Shortly after the end of World War II, in 1952, the French government became an assault frogman unit called ‘Nageuers de combat’. Their role is to conduct secret investigations and effective strikes on targets through waterways. At the time, the founders of the army, Robert Maloubier and Claude Jean Riffaud, in addition to recruiting elite commandos, also had a difficult problem before them: purchasing suitable diving equipment, including the ability to wear underwater. Used watch. After all, for team members performing special tasks, a unified time helps a unified action. But unfortunately, Robert and Claude tested the watches on the market at the time and found that they could not meet the needs of the assault frogman unit, so they had to think about customizing with the watch manufacturer. Robert and Claude found the famous French watch brand LIP, but LIP rejected them directly. Because at that time, diving was only a very niche activity, and few people except professionals participated. For Lip, it was not cost-effective to develop a niche product independently, taking great market risks. Regular models. While Robert and Claude were at a loss, through the introduction of diving equipment suppliers, they met Jean-Jacques Fiechter, CEO of the watch brand Blancpain. Compared with LIP, Blancpain Blancpain was much smaller in scale and popularity at the time, but it was also because of its small size and lack of shelf. In addition, Jacques Fiechter himself was an avid diving enthusiast, so Blancpain Blancpain took over the assault frogman unit. Watch development. In 1953, the Blancpain Fifty Fathoms was born, slightly before the Rolex Submariner and the Omega Seamaster 300 released in 1957, becoming the earliest diving watches. In 1999, Blancpain re-made the highly significant Fifty Fathoms in the history of the brand and launched a modern version. In that year it was not a separate series, but belonged to the ‘Concept 2000’ series. Together with the GMT dual time and pilot time in this series, they are collectively called the ‘Trilogy’ trilogy. In 2003, in order to celebrate the 50th anniversary of the birth of Fifty Fathoms, Blancpain launched a limited edition work, which obviously changed the rotating outer ring and added sapphire on the basis of metal. However, it was not until 2007 that Fifty Fathoms alone became a collection under the Blancpain brand. And according to the 50th anniversary edition of 2003, a mass production version was launched, which is also the most ‘basic’ impression of the majority of watch friends on the Fifty Fathoms series. In 2013, Blancpain released the new ‘Fifty Fathoms’ at the Basel Watch Fair, replacing them with ceramic rotating outer rings. So many table friends called the sapphire Fifty Fathoms ‘old’ and the ceramic version ‘new’. The ‘old’ Fifty Fathoms outer ring is made of sapphire with a slight arch, and the case has a rounded line and a 45 mm diameter, so it is known as ‘rich and fat’. The new ceramic ring Fifty Fathoms is a diving watch, but the appearance is more ‘smart’. The width of the rotating outer ring is significantly reduced, and the pointer is replaced with a square ‘candle’ shape. The most ‘sharp’ part is the lugs. The new ceramic ring Fifty Fathoms not only reduces the width of the lugs, but also uses a chamfered angle, supplemented by brushed sanding. Can be described as sharp-angled, full of three-dimensional sense. The ‘old model’ Fifty Fathoms uses a dense bottom design, and the new one uses a sapphire transparent bottom cover. You can see the Cal. 1315, the self-produced movement inside. The three barrels can provide up to 5 days of power reserve time, and the combination of fine adjustment without weights and silicon balance springs ensures the accuracy of the travel time. The automatic rotor used for winding is made of 18K yellow gold, but in order to match the tough style of military watches, Blancpain has been electroplated on the surface of the automatic rotor, with a gray-black NAC platinum alloy coating. As for the movement polishing that many watch friends care about, this Cal.1315 is also very good. Foreign watch media Naked Watchmaker is known for disassembling the movement. It has released high-resolution photos of the complete disassembly of the Blancpain Cal.1315 movement. Through these rare information from ordinary watch friends, we can find that Blancpain’s movement scale polishing of the movement, the type of chamfering of the edge of the splint, and the processing of the gear train are all the best in the same price. . The shape is highly recognizable, in line with the aesthetics of the younger market, and the back can be seen through the movement of the movement. The more important is the ‘old’ Fifty Fathoms domestic price of 116,000 yuan, not only does the new model not increase the price, but Sinking to 79,500 yuan. This configuration + price makes the new ceramic ring the best-selling Fifty Fathoms. However, the new ceramic ring fifty yen is not a ‘real’ fifty yen. We can see ‘Bathyscaphe’ on the dial at six o’clock. In 1953, Jean-Jacques Fiechter, then CEO of Blancpain, developed fifty fathoms at the request of the French Army. For military personnel, the readability of diving watches in dark environments is very important, so the diameter of the watch reaches 41 mm. This size seems very suitable today, but in the era when the size of men’s watches generally ranged from 32-34 mm, it is undoubtedly heterogeneous. So around 1956, Fiechter made a diving watch suitable for daily wear in order to better meet the aesthetics of the times, called ‘Bathyscaphe’. The name comes from a deep-sea submersible that can be dived freely. It can be intuitively found that the so-called new ceramic ring Fifty Fathoms and antique Bathyscaphe are very similar in appearance, the same narrow bezel, beveled lugs … ‘Old’ Fifty Fatty 45 mm watch There is no way to adapt to most watch friends, so in 2013, Blancpain released the new ‘Bathyscaphe’, its size has been reduced to 43 mm (the actual case size is 41 mm). At the same time, for most watch friends, the diving watch looks the same, it is difficult to distinguish. Therefore, Blancpain classified the original ‘Bathyscaphe’ into the Fifty Fathoms series and promoted it. The best Fifty Fathoms sold are not the ‘real’ Fifty Fathoms. However, this ‘Bathyscaphe’ does sell well, and maybe one day will become a completely independent series. Just like Fifty Fathoms anchored in the ‘Concept 2000’ series, Omega Butterfly De Ville was born out of the Seamaster series, and Rolex Sea Duck originated from the submariner series. As long as the product quality is passed and the business is carefully managed, it will definitely grow.

The Bright Moon In The Galaxy Praises The Noble Beauty Of Women Tonda Métropolitaine Sélène Galaxy Wristwatch

Tonda Métropolitaine, launched in 2016, is a moon phase watch created by Parmigioni for women, adding a modern and elegant watch design to the Métro series, and equipped with Parmigioni The 33rd PF318 movement completely created by itself. This year, the Tonda Métropolitaine Sélène watch debuted with a special model: the aura stone faceplate of the translucent galaxy and the bright moon, the new Tonda Métropolitaine Sélène Galaxy watch praises women’s elegant beauty with brilliant stars.

Canruo Milky Way-aventurine

 The metallic medium gives the aventurine a unique textured appearance. Based on the nature of the aventurine natural texture, in 2017, Parmigiani launched a new and special poetic watch, the Tonda Métropolitaine Sélène Galaxy watch. The midnight blue aventurine stone is used to create a poetic dial with a bit of gold flicker. It becomes more delicate and exquisite, showing the beautiful scenery of the stars in the night sky. In the center of the constellation, the complex moon phase device shines brightly, which is worthy of the reputation of Galaxy.
 In order to highlight the overall appearance of aventurine, the rose gold hands specially adopt a hollow design and Parmigiani’s iconic triangle shape, which are matched with the same rose gold time scales to accurately indicate the passage of time in the elegant light. Stainless steel case with brilliant bezel: The bezel is set with 72 faceted brilliant-cut diamonds weighing 0.51 carats, and the light of the aventurine dial spreads throughout the case, highlighting the infinite charm of this material. At 6 o’clock, the small second hand stands out on the black date dial, simple and clear, and easy to read.
Dance of the Moon on the Dial

 The apricot moon phases on the Tonda Métropolitaine Sélène Galaxy watch exude a ray of light that makes it difficult to look away. The design of the moon sea full of craters makes the moon more realistic, and this effect is created by successive layer-by-layer transfer processes, which is a complicated and time-consuming process. This is not just a simple imitation of the moon, but it is really moving the moon to your wrist in a lifelike way. Against the backdrop of the stars, there are soft clouds, and the moon appears and disappears. The color of the moon is the same as the color of the hands and the time scales, and they match in harmony.
 Every detail, as well as the integrity of the whole, makes the Tonda Métropolitaine Sélène Galaxy watch full of volume, and the hand-crafted decoration gives the watch its unique value.
Complex moon phase device

 The PF318 movement and its moon phase module are entirely made by Parmigiani. The operating principle of the moon phase is based on a gear driven by a time wheel, which rotates at half the speed of the gear. The gear drives a moon phase disk through a flexible blade integrated in the center of its wheel to rotate once every 24 hours.
 The wearer can use the adjuster at 9 o’clock to adjust the position of the moon individually according to the day of the week and the date, so as to match the geographic month with reference. Due to the use of elastic blades, the moon phase adjustment device is equipped with a safety system to prevent the gear from encountering irreparable damage in the event of incorrect operation.

 With two barrels mounted in series to adjust the rate, the PF318 self-winding movement has a power reserve of up to 50 hours. Through the back of the sapphire watch, you can see that the movement is completely polished with pearl texture, decorated with Geneva ripples and processed by chamfering. It meets the highest standards of ‘high-end watches’, which are usually found in Parmigiani. The watch factory completed it independently.

Baumann’s Euhelia Collection Combines Timeless Elegance And Stylish Design Elements

For today’s extraordinary women, predictability has long been history. Because of this, Baumann launched the Euhelia series of watches-both exquisite and elegant, and cleverly playful elements, people can’t bear to look away. Roman numerals and Arabic numerals on the same dial show their individuality, diamonds and mother-of-pearl compete to shine brightly, and the two-tone metal bracelet perfectly embodies the details on the dial and case. The Euphelia collection is deeply versed in aesthetic art, and is suitable for any mood or occasion.

 The Swiss-made Euphelia collection includes 16 watches, each with a unique personality and tailor-made look. This is a serious collocation task. The diverse dial design ensures that every woman can find the timepiece that best suits her. Some dials are paired with two Roman numerals and delicate hour markers, and the fashion atmosphere is exciting. Some dials are decorated with the iconic Balmain vine pattern, which reflects the brand’s personality. Four two-tone interpretations give the watch a fascinating charm at first sight, and two of them are set with 58 diamonds each to set off soul figures in social occasions. To show the exotic, there is a watch with a pink PVD case and an appropriate mysterious black dial.

 All Euhelia watches are made of high-quality materials with meticulous detail. Available metallic shades include pink PVD, yellow PVD and silver stainless steel. As a brand that started from Paris’s famous fashion house, fashion design elements play an important role. In this series, it is reflected by three metal bracelets and black or brown crocodile leather watches. The watch is equipped with Swiss ETA 902.002 movement, ensuring that its hostess can attend all important appointments on time.

Technical Information
• Swiss quartz movement ETA 902.002
• 316L stainless steel, pink or yellow PVD case, or stainless steel and pink or yellow PVD case, 33 mm diameter, 6.15 mm thick. Part of the case set with 58 Wesselton diamonds, 1 mm in diameter, weighing 0.22 carats
• Sapphire crystal glass
• Optional dial: silver dial with modern vine pattern, white MOP, silver sunray dial or black dial
• Steel, pink or yellow PVD bracelet, or stainless steel and pink or yellow PVD bracelet, or black or brown crocodile leather strap
• Water resistance: 50 meters
• Recommended retail price: CHF 295-995

Inheritance Of The Family Of Goldsmiths And Watchmakers From Bucherer

In 1888, founder Carl F. Bucherer opened a watch and jewelry store in Lucerne. With two sons, one as a goldsmith and one as a watchmaker, in 1919, Bucherer launched the first women’s watch collection with an Art Deco style and began to become a watch maker. In 2001 the brand was repositioned and renamed Carl F. Bucherer. Today, Bucherer is one of the few timekeeping brands still owned by the founder’s family.

The best-selling Mali Long
Of the four collections under the Treasures Qilai Group, the most well-known and best-selling is the Mali Long series. Its name, Manero, is derived from the ancient Latin Romance, the fourth official language of Switzerland, and it means ‘controlled by hand’. This series inherits the traditional watchmaking craftsmanship and has a strong classical temperament. Complicated functions and a layered dial are its signature features.
Not long ago, Bucherer presented the latest limited edition Maliron perpetual calendar chronograph at the Hong Kong Jockey Club in Beijing. This watch combines one of the most complicated functions in the watchmaking process, the ‘perpetual calendar’, with the very popular timekeeping function in recent years. The three timekeeping sub-panels are respectively embedded in the display panel of the month, day and date. We see three small dials on the 42.5mm dial. Each small dial has two circles of scale, two small hands. The entire outer edge of the dial also has a speedometer scale. It seems like a feast at the beginning. Mouth, but at 3 o’clock there is still very much room for the moon phase display.
Prior to this watch, the most popular Maliron watch was the ‘Calendar Callback Watch’. This watch integrated Qigen hands and four display dials into the dial, the date at 3 o’clock and The power reserve display at 6 o’clock all breaks through the tradition of the disc and is made into a more open arc, which is impressive. The date is displayed as a dial-back design. When the last day of the month and the first day of the beginning of the month, the pointer will bounce back to the starting point in real time.

Subaruvi’s innovative perimeter rotor
In 2007, Bucherer acquired THA in Ste-Croix and established the Bucherer Watchmaking Factory, which laid the foundation for the development of the brand and the development of self-produced mechanical movements. Soon after, the first self-produced movement series CFB A1000 from Bucherer came out, and on this basis, CFB A1001, CFB A1002, CFB A1003 with more functions were derived, all of which were used in the Plavier EvoTec series Watch models. The CFB A1004, launched in 2011, is assembled in the Plavi Calendar.
It can be said that the CFB A1000 series movement has created the reputation of the young series ‘Bravay’ today, making it the most innovative series of the Bucherer brand.
The main feature of the Cypress Beravi is the movement’s self-winding oscillating weight. What the automatic movement needs to solve is the source of power, and the rotor that powers the movement is quite particular about the placement. Common is the center-mounted rotor, which rotates along the entire surface of the movement. No matter where it is paused, it will block some components of the movement. Eccentric rotors also have this drawback. Although the miniature rotor is small, it is often in contact with other components. The same plane also inevitably restricts the size of other components. Bucherer uniquely adopts the design of the outer oscillating weight. This arc-shaped bar-shaped oscillating weight is free to rotate along the movement of the outer edge of the movement, which will not cover any part of the movement, so that the entire movement can pass through the transparent case back. Clear view, with better viewing value.
The outer oscillating weight is now a patented technology of Bucherer. ‘At present, it is only used in the Plavi series, and it is also considered to be extended to other series.’ Zhang Yiyi, deputy manager of the marketing department of Bucherer, introduced. As the saying goes, ‘the whole body is affected by a single blow’. The design of the outer rotor has made all functions re-arranged, forming the unique dial pattern of the Plavi series. The three classic EvoTec watches are square dials, each window and broad-leaf sword-shaped hands form a lively yet balanced layout. ‘I believe that the younger generation in China will increasingly accept this series.’
Tribute to Lake Lucerne
Bucherer, a watch and jewellery store, has a deep understanding of sales. Its luxury women’s watch series ‘Yalika’ inherits the jewellery craftsmanship of Bucherer. The rectangular case has ‘waist trimming’ on both sides, which imitates the curve of a female waist ‘The design is slightly enchanting. The most amazing thing is the ‘Swan Diamond Watch’, which pays tribute to the swans on Lake Lucerne. It is covered with fine diamonds in a snowflake setting. The wearer needs to grasp the angle to avoid the ‘misinjury’ caused by the shining light. And Lake Lucerne is the iconic scenery of Lucerne, the hometown of Bucherer, and ‘Yalika’ accidentally played another gorgeous retro card.